Local Fair

   Woodworking has many styles and techniques, but we are sure you already had a favourite one by the moment you have decided to make woodworking a profitable business.  What matters is the final wood product, which must turn into your niche, something that describes your brand, different from other similar wood products.  You can choose from many items that you feel comfortable creating, than you have to add that special feature of your own style or design that will easily be recognized by any of your customers: complete sets of furniture, hand made furniture, toys, decorative items, wood jewellery.  

   You can also provide professional services related to woodworking: wood furniture restoration or teaching woodworking plan making classes. It is important that you decide upon the target group of customers your products will address to: wood toys and wood jewellery for young mother, antique like furniture for individuals over 25 or complete sets of furniture for young couples.  You can advertise your products to all those categories of customers in many ways, by attending furniture shows and exhibits, art crafts, fairs, craft malls or the Internet sites.  Those are great opportunities for you to build a base of customers and to test which of your products are the most popular.

   The final part of the marketing plan should include the analysis of your competition.  This analysis should be mainly based on the prices and the quality of the wood products.  You should find out what kind of products they sell, how long they have been around in the woodworking business and where they usually sell their wood products, do they have high prices or not.     You can find out information about your competitors by attending woodworking trade shows or art crafts or through woodworking associations.

   If you will find which their unique aspects of their wood products are, how they manage to draw the customers and which are the latest trends, along with additional information related to price, types of wood items, than your final marketing plan can be written down.  An elaborate research can provide you with a smashing marketing plan; you just have to present your customers a better offering of products, prices and develop a better advertising campaign.    

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